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Videos Become Yacht Brokers’ Go-To Promotion Method

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Let’s face it, most of us would probably rather see the movie than read the book. The proliferation of videos on the internet, kicked off with the wild popularity of YouTube, but also from gaining traction on Vimeo and other portals has made it easy for anyone with a palm sized camera to shoot some footage and post it for the world to see.

We are entranced by screens and they are inescapable – small screens on our smart phones, tablets, computers, in our cars and on our boats, larger viewing screens on our home televisions and the delight of enjoying the latest Hollywood release on the big screen in the theatre.

In the trawler world we are starting to see more and more brokers use this form of promotion (trawler videos) to attract attention to their listings.

Jeff learned about the powerful reach of YouTube through four videos which he filmed while with Nordhavn. In the first three years after release, these three videos had a combined total of 160,000+ views and more people continue to discover and enjoy them every day.

That seemed like a big deal over six years ago. Now all three Motorsailer videos, dated as they are (and like anything filmed, stuck in time) showcase a product that is no longer built, yet they have continued to grow in views.

JMYS has been publishing our “Talk Through Tour” style of videos since May of 2014. Jeff is enthusiastic, knowledgeable about his business and a natural presenter. We are astonished at the amount of views and the huge number of thumbs up people leave, all very encouraging. What started out as a side, a fun “new” way to share information, has blossomed into a staple, often imitated now by others jumping on the bandwagon. Folks interested in trawlers regularly get in touch with our team and for many, seeing a JMYS video on YouTube was their introduction to our approach. Our team is eager to help, happy to share, ready to listen. Our business is connecting with people.

Please click on the YouTube logo to access our entire library of videos.

You can watch our boats for sale presentations featuring narrated “#TalkThroughTours” showcasing boats we have listed for sale, walk throughs of boats JMYS is marketing, as well as an archive of boats we have sold!

Your encouragement has inspired us to develop additional content filled with useful information to share and we have divided these into several playlists, one for each series.

YouTube logo

#TrawlerVision – This is our name for our collection of Trawler, Tug and Motoryacht related videos.

#TalkThoughTours – These videos showcase our current listings of Trawlers, Tugs and Motoryachts for sale.

#TrawlerSold – A collection of the vessels we have sold which is a great reference for learning about various models.

#JMYSOffshore  – Underway adventures and coaching.

#PhysicsOfDocking – Helpful discussion of techniques for mastering docking.

#CruisingConversations – Interviews with friends, colleagues and associates in the Trawler World.

#TrawlerSkills – Explanations and how-to guidance for operating common trawler equipment and systems.

#DockWalkAndTalk – TrawlerFest event celebrations.

#BoatersUniversity – Short “trailers” to let you know what you can learn if you sign up for Jeff’s online course, “Offshore Cruising – Preparing Craft and Crew”.

Thanks for watching and please check back often or subscribe to get notices when new features are posted.

We will continue to expand our video collection as we develop more content that we know our viewers will find interesting. Your direct email feedback is welcomed and appreciated.

Viewer Comments

“Best Nordhavn video ever”.  Steve H.

We love reading and responding to your comments, thank you!  Look below for what others have had to say and thanks for watching!

We have the comments feature open for you to participate on our #TrawlerSkills and #CruisingConversations videos.  We have disabled comments on our other video series, but you are welcome to share your thoughts by writing to us directly, please send a note to Jeff@JMYS.com and we will publish you on this page.

Ocean Alexander 50 – Sea Traveler – Talk Through Tour – May, 2024

“Thank you Jeff! Been watching your videos for a few years and you are one of the best. Always informative and full of important details.”

Gary N

Ocean Alexander 50 – Sea Traveler – Talk Through Tour – May, 2024

“BIG THUMBS UP! Unlike the vast majority of chowder heads who post walk through vids, this guy knows the boat. Not wingin’ it, he actually knows the specs as he moves from one space to the next, the audio being complimented with spec overlays including the interior drawings. Just a well executed and enjoyable watch. Well done, Sir.”

David P

Nordhavn 50 – GREY GOOSE – Talk Through Tour – April, 2024

“I just wanted to say thank you for your lovely and informative website. So many sites these days are optimized for apps, or written for people who do not like to read paragraphs. Your work is appreciated.”

Kay L

Kadey-Krogen 58 – TAPESTRY – Talk Through Tour – June, 2022

“That was a fantastic tour! The best tour of a KK I’ve ever seen. A beautiful boat. It was really interesting to see inside the machinery spaces…I’ve been looking at KKs for 15 years and have never seen inside those areas. This is a great price for a 58…that boat will be snapped up for sure. Thanks so much for your knowledgeable tour of tis wonderful boat.”

Stephen S

Snowbird 73 – TRUE LOVE – Talk Through Tour – June, 2022

“He does such a good job showing a boat. He does his homework. Oh, great boat.”

Eli K

Nordhavn 46 Haul Out Survey – June, 2022

“Love Sea Trials and Surveys ! For a 31 year old boat it looks nice! You did a great job cramming a full day into 41 minutes! Thanks for sharing Jeff!”

Captain R

Nordhavn 46 Haul Out Survey – June, 2022

“Great Video Jeff, great input and advise for when we get to finally buy our Nordy. Pity not a lot available in Aussie. Trevor, Australia”

Trevor C

Nordhavn 46 Haul Out Survey – June, 2022

“Thanks Jeff, great video!”
Elroy C

Nordhavn 46 Haul Out Survey – June, 2022

“A video on the boat process I had not seen or even thought about before. Thanks for this.”
Mandurath

Nordhavn 46 Haul Out Survey – June, 2022

“Thanks Jeff, very interesting and useful film.”
Matt

Nordhavn 46 Haul Out Survey – June, 2022

“Super helpful video. I look forward to the day when I’m a buyer.”
James B

Nordhavn 46 Haul Out Survey – June, 2022

“Always love your videos. Very informative insight into the survey process. Thank you!”
Doug U

Nordhavn 50 Offshore Training – June, 2022

“Invaluable video for someone thinking about boat life.”
Evaldo G.

Cruising Conversations Episode 1 – Mike Pizl – Diesel Duck 462 Lucky Duck – May, 2020

“I appreciate your videos, they are very educational keep up the good work.”
Craig H.

Cruising Conversations Episode 1 – Mike Pizl – Diesel Duck 462 Lucky Duck – August, 2019

“Well, Jeff, I got to take my hat off to you. This is the best selling video I’ve ever seen, period. Were I on the market for a trawler without a doubt a phone call to you would have been my first action.”
Malanga.

Cruising Conversations Episode 1 – Mike Pizl – Diesel Duck 462 Lucky Duck – August, 2019

“great video thanks for making this”
Eye.

Cruising Conversations Episode 1 – Mike Pizl – Diesel Duck 462 Lucky Duck – August, 2019

“Great video…Thanks for sharing…”
William S.

Cruising Conversations Episode 1 – Mike Pizl – Diesel Duck 462 Lucky Duck – August, 2019

“Great video, would love to see more like this !!”
Brian P.

Cruising Conversations Episode 1 – Mike Pizl – Diesel Duck 462 Lucky Duck – August, 2019

“Great story.. Keep em coming..”
S. P.

Cruising Conversations Episode 2 – Gulliver’s Travels – Nordhavn 68 MIGRATION – August, 2019

“That was Awesome! love see more of these! Thanks Jeff!”
Captain R.

Cruising Conversations Episode 2 – Gulliver’s Travels – Nordhavn 68 MIGRATION – August, 2019

“Jeff, you have hit it out the park in this vlog mate. And too boot a Nordhaven 68 wow. Thanks again a real treat.”
Paul R.

Cruising Conversations Episode 3 – Bill Kimley – Seahorse Marine – July, 2019

“Now THAT was a fascinating interview -confidence in Seahorse Marine.”
Silas N.

Cruising Conversations Episode 3 – Bill Kimley – Seahorse Marine – July, 2019

“Dido.. That was great. Nice to hear the man behind a boat that has been growing on us. Love the trains too! Thanks Jeff and Thanks Bill! Sometimes its good data to keep like this.”
Phil M.

Cruising Conversations Episode 3 – Bill Kimley – Seahorse Marine – July, 2019

“Another great interview, and even a Trawler Forum Burgee flying! What a Hoot of a Coot! “
Tracey C.

Cruising Conversations Episode 3 – Bill Kimley – Seahorse Marine – July, 2019

“Fun interview to watch, Jeff. Plus, I learned quite a bit about a builder and line of boats that I knew very little about. Thanks! Win-Win for me!!”
Clark H.

Cruising Conversations Episode 3 – Bill Kimley – Seahorse Marine – July, 2019

“Absolutely loved this conversation and video. What a interesting story and an amazing man. Thanks Jeff. Love your videos keep them up.”
Starks

Cruising Conversations Episode 3 – Bill Kimley – Seahorse Marine – July, 2019

“Great job Jeff and Bill”
Randal J.

Cruising Conversations Episode 3 – Bill Kimley – Seahorse Marine – July, 2019

“Great video! Bill built a 55′ Oceaneer for us that we lived on for 10 year. Best boat ever. Bill is a treasure of the boating hobby.”
Tom M.

Cruising Conversations Episode 3 – Bill Kimley – Seahorse Marine – July, 2019

“Thank you for sharing this interview with us, Jeff! I absolutely love Bill’s Ducks!”
Animal.

Cruising Conversations Episode 3 – Bill Kimley – Seahorse Marine – August, 2019

“Fascinating interview. I have been interested in the Coot for a while and this was a nice walk thru and Bill was great. Love his boats George designed some wonderful boats and Bill brings them to life.”
Trevor B.

Cruising Conversations Episode 3 – Bill Kimley – Seahorse Marine – December, 2019

“Best advertising (as in ‘non-advertising’) I have ever seen. I am a massive fan of the DD concept, and I would get mine direct from the factory, when able. Thanks Jeff; excellent.”
Kit L.

Cruising Conversations Episode 3 – Bill Kimley – Seahorse Marine – May, 2020

“Your interviews are so interesting!”
Bob B.

Cruising Conversations Episode 3 – Bill Kimley – Seahorse Marine – May, 2020

“Jeff another great one, thanks.”
Chuck T.

Cruising Conversations Episode 4 – Bill Parlatore – January, 2020

“Thank you again for sharing the great people of Trawlers and boats a-like.”
Phil M.

Cruising Conversations Episode 4 – Bill Parlatore – January, 2020

“What an Awesome Interview ! Thanks so much for sharing Jeff!”
Captain R.

Cruising Conversations Episode 4 – Bill Parlatore – January, 2020

“This could of been twice as long. Just fascinating.”
Peg.

Cruising Conversations Episode 4 – Bill Parlatore – February, 2020

“Awesome interview! Thanks Jeff for continuing your interviews. Cheers MVPAIRADICE”
Tracey C.

Cruising Conversations Episode 4 – Bill Parlatore – May, 2020

“Enjoy your in depth interviews, am a newbie so am taking baby steps. If you had to pick just one boat for the ICW and the Caribbean’s what would it be?”
Craig H.

Cruising Conversations Episode 4 – Bill Parlatore – July, 2020

“Great interview keep them coming”
Paul C.

PAE Motorsailer 56 Sailing Solo – March, 2019

“Nice job Jeff you actually sailed yourself. Impressed. Lovely boat.”
Billy J.

PAE Motorsailer 56 Sailing Solo – February, 2018

“Just a fabulous video. I hope you’re continuing with these. Your knowledge and enthusiasm are really conveyed in the work you do. Well done”
Crescent B.

PAE Motorsailer 56 Sailing Solo – May, 2014

“Jeff, you are a GREAT salesman. This is the kind of information every potential buyer appreciates. Thanks for sharing your insight and knowledge with those considering one of these wonderful boats. Take care, your friend, Scott”
Scott B.

PAE Motorsailer 56 Sailing Solo – December, 2017

“Outstanding ship, video, sound and knowledgeable guide…..thank you!”
Ed R.

PAE Motorsailer 56 Sailing Solo – September, 2019

“Jeff is hands-down my favorite presenter on the topic of trawlers and, in this case, the boat of my dreams, The Nordhavn 56 “Trawlersailer”. He knows boats, he lives boats, he loves boats–and it shines through his every presentation. He has certainly sold me (though I first saw this beautifully rigged and appointed craft at a boat show)!”
Robert R.

PAE Motorsailer 56 Sailing Solo – May, 2014

“Smile on his face when he hits about 18k of breeze says it all. What a boat…”
John N.

PAE Motorsailer 56 Sailing Solo – April, 2019

“great vid. you are very articulate without jabbering, and I appreciate it.”
Mike F.

PAE Nordhavn 56 Motorsailer Interior Tour – September, 2015

“In order to appreciate this boat you have to understand what she is, and what she’s intended to do. She’s not a sailboat. She’s a MOTOR-sailer. Jeff Merrill, who has done some great videos on this boat that are here on YouTube, named her correctly. She’s really a trawler-sailer. She can do everything that a regular Nordhavn trawler can do with the added enjoyment and economy of off-wind sailing capability.”
Jeff P.

PAE Nordhavn 56 Motorsailer Interior Tour – July, 2015

“this guy makes me want to buy this boat!”
Ricardo G.

PAE Nordhavn 56 Motorsailer Interior Tour – August, 2018

“Jeff, outstanding job with this presentation. I live on the East Coast. Does the mast come in two sections for transporting from the West Coast to the East Coast – or – can the Nordhavn 56ms be delivered from the manufacturer be delivered straight to the East Coast? Again, outstanding presentation and product knowledge. I can’t remember being so informed about a vessel. Your product knowledge is light years ahead of others that I’ve talked to.”
B.

Trawler Skills – Steering reservoir – Tip #4 – August, 2020

“If all jobs went that smooth, lol, he didn’t even drop anything..good vid Jeff”
Riding.

PassageMaker Virtual Boat Show interview Andrew Parkinson and Jeff Merrill – June, 2020

“Jeff – Nicely done!”
Greg L.

PassageMaker Virtual Boat Show interview Andrew Parkinson and Jeff Merrill – June, 2020

“Very smooth, very sincere.”
Perry S.

PassageMaker Virtual Boat Show interview Andrew Parkinson and Jeff Merrill – June, 2020

“Well done! thanks for this, Jeff!”
Greg B.

Physics of Docking – Backing into a Slip – Episode 8 – June, 2020

“Very good. I am always learning from your videos. Be it a walkthru or instructional videos like this. Thank you and I am looking forward to the line handling video. Thank you!”
Ron H.

Cruising Conversation – Episode 5 – Dennis Fox – June, 2020

“This is a really fantastic video! Please keep making videos like this.”
Roger W.

Cruising Conversation – Episode 5 – Dennis Fox – June, 2020

“Great Video Series, Jeff. Good to see Dennis again. Julie and I really enjoyed it.”
Mark B.

Cruising Conversation – Episode 5 – Dennis Fox – June, 2020

“Love this video, amazing people, Please keep making videos like this.”
Mario D.

Cruising Conversation – Episode 5 – Dennis Fox – June, 2020

“Jeff, really enjoy all your video’s.”
Chuck T.

Cruising Conversation – Episode 5 – Dennis Fox – June, 2020

“Great video …. MORE!!!”
Mr. J

General Channel Comment – July, 2020

“Hi Jeff!

First off, let me just tell you how much I appreciate all your YouTube videos and your extensive info on your website. You’ve really taken a lot of the mystery and trepidation out of the boating life for my wife & I. And, while we’re not yet in a position to purchase a trawler, the dream becomes more & more possible everyday!”

Evan T.

Cruising Conversations – Episode 5 – Dennis Fox – April, 2020

“Jeff,

We watched your video last night with Mr. Fox and really found it very interesting, entertaining and inspirational.   I’m not sure how anyone could afford to buy that many new trawlers!  It was also fun to see how many people you two knew in common. We’re looking forward to joining the ranks of trawler owners!”

Steve and Cindy

Seahorse 52 listing Lost At Last – April, 2020

“Hi Jeff,

Just watched your walk-through video on the Lost At Last yacht. I just wanted to tell you that you do the best video tours of any Yacht Broker I have known or ever seen on the internet.

It is enjoyable listening to you because you give a very accurate and detailed description of the product for sale.

Hope to see you sometime in the not too distant future. Best of luck, stay safe in all this Virus crud!!

Best regards,”

Greg E.

Nordhavn 56 Motorsailer NordSail One – May, 2019

“Jeff,

I haven’t seen a better presentation of product anywhere, like the informative video’s that you present. You missed your calling Jeff. As an instructor you have the language, product know how, and ability to get the basics and then some, across with ease. Your presentation of the 56MS has no equal. As I mentioned before ( I think) that video segment was more than just a look at the nice paint job and kick the tires. It sold us completely. My wife and I will keep your suggestion in mind. Hope you and your family enjoy this summer. Here in Western Mass., we’ve been rained on for nearly a month straight.”

John B.

Cruising Conversations Episode 1 – April, 2019

“Dear Jeff,

I am a regular follower of your publications.
Thanks a lot for your latest YouTube video with Mike Pizl.
I think videos where you introduce people with their boat would be very very popular.
Congratulations to Mike for fixing his boat on the open sea.”

Nandor H.

Nordhavn 56 Motorsailer NordSail One – March, 2019

” – Great Nord One video

Always been a fan them. I feel like if PAE had marketed them originally as well as you just did, it may have been a bit more demand. The quiet underway, the aft cockpit safety for sailors and the forward cockpit for outside sailing …. great boat! Good work Jeff!”

C.H.

Nordhavn 46 Northern Ranger I – January, 2019

“Jeff,

P.S. Your YouTube videos are excellent.”

Phil L.

Nordhavn 35 St. Helena – November, 2017

“Jeff,

This may be your best video yet!  Very well done.  Especially the intro camera angles & the smooth camera work as it rises up!  Dig it!”

Charlie H.

Nordhavn 55 Terrapin – October, 2017

“Hi Jeff,

Just wanted to reach out to say your Terrapin video is delightful, better than anything on the Nordhavn site.
Many thanks to you and your video team for a wonderful tour of Terrapin.”

Frank T.

Read Bill Parlatore's interesting response to a #CruisingConversations comment!

Latest Trawler Listings

View Trawler Listings Playlist

Most Recent Episodes

Offshore Underway

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Physics of Docking

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Trawler Skills
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Trawler Spins
View Playlist
Cruising Conversations
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Dock Walk and Talk
View Playlist
Boaters University
View Playlist

Here are links to Jeff’s Nordhavn/PAE videos:

Sorry, the Nordhavn 43 Island Magic video went “private” after JMYS published an article celebrating 100,000 views.  You can read the article here Nordhavn 43 Island Magic Surges Past 100,000 views

Nordhavn 43 Island Magic
Nordhavn 56 Motorsailer Sailing Tour
Nordhavn 56 Motorsailer Interior Tour
Nordhavn 56 Motorsailer Deck Tour