Videos Become Yacht Brokers’ Go-To Promotion Method
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Let’s face it, most of us would probably rather see the movie than read the book. The proliferation of videos on the internet, kicked off with the wild popularity of YouTube, but also from gaining traction on Vimeo and other portals has made it easy for anyone with a palm sized camera to shoot some footage and post it for the world to see.
We are entranced by screens and they are inescapable – small screens on our smart phones, tablets, computers, in our cars and on our boats, larger viewing screens on our home televisions and the delight of enjoying the latest Hollywood release on the big screen in the theatre.
In the trawler world we are starting to see more and more brokers use this form of promotion (trawler videos) to attract attention to their listings.
Jeff learned about the powerful reach of YouTube through four videos which he filmed while with Nordhavn. In the first three years after release, these three videos had a combined total of 160,000+ views and more people continue to discover and enjoy them every day.
That seemed like a big deal over six years ago. Now all three Motorsailer videos, dated as they are (and like anything filmed, stuck in time) showcase a product that is no longer built, yet they have continued to grow in views.
JMYS has been publishing our “Talk Through Tour” style of videos since May of 2014. Jeff is enthusiastic, knowledgeable about his business and a natural presenter. We are astonished at the amount of views and the huge number of thumbs up people leave, all very encouraging. What started out as a side, a fun “new” way to share information, has blossomed into a staple, often imitated now by others jumping on the bandwagon. Folks interested in trawlers regularly get in touch with our team and for many, seeing a JMYS video on YouTube was their introduction to our approach. Our team is eager to help, happy to share, ready to listen. Our business is connecting with people.